[{"data":1,"prerenderedAt":348},["ShallowReactive",2],{"de-lifestyle\u002Flifestyle-gruppen\u002Fgender-balancer":3},{"data":4,"headers":325},{"story":5,"cv":315,"rels":316,"links":324},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":308,"full_slug":309,"sort_by_date":142,"position":310,"tag_list":311,"is_startpage":26,"parent_id":296,"meta_data":142,"group_id":312,"first_published_at":313,"release_id":142,"lang":241,"path":142,"alternates":314,"default_full_slug":142,"translated_slugs":142},"Gender Balancer","2026-06-15T11:55:03.883Z","2026-06-25T13:05:38.018Z","2026-06-25T13:05:38.039Z",187739766347683,"65a2cdd1-b7d3-435d-8f2d-f98a3a9af903",{"seo":13,"_uid":14,"hero":15,"size":18,"color":29,"title":6,"component":30,"gameImage":31,"main_content":35,"hasContactForm":26,"thumbnailImage":303,"disablePrerender":26},{},"a5a2f5fe-019c-45bf-9ee8-4bba1e4b2f4b",[16],{"_uid":17,"size":18,"image":19,"title":27,"pretitle":6,"component":28,"gradientColor":29,"allowHyphenation":26},"1d5269b9-4ad7-432e-883a-4f1b249c080a","big",{"id":20,"alt":6,"name":21,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":25,"is_external_url":26},187782523133322,"gender-cover-scaled.jpg","","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F86b3f3205c\u002Fgender-cover-scaled.jpg","asset",{},false,"«Es ist an der Zeit, dass wir die Geschlechter auf einem Spektrum wahrnehmen und nicht als zwei gegensätzliche Vorstellungen - und zwar auf allen Ebenen.»","BlockHeroSimple","rgba(219, 111, 177, 0.50)","PageLifestyle",{"id":32,"alt":22,"name":22,"focus":22,"title":22,"source":22,"filename":33,"copyright":22,"fieldtype":24,"meta_data":34,"is_external_url":26},186706809768275,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F425x426\u002Fdfad43c349\u002Fgender-balancer-game.jpg",{},[36,144,183,234,272],{"id":37,"_uid":38,"content":39,"padding":138,"component":139,"backgroundColor":140,"backgroundImage":141,"disablePaddingTop":26},"Tags","961b66bf-0506-4a75-a7aa-f5ddae62b4d4",[40],{"_uid":41,"cards":42,"columns":136,"component":137},"1bad5f8f-7523-41f6-8167-11971a95aad1",[43,56,66,76,86,96,106,116,126],{"_uid":44,"link":45,"text":48,"image":49,"title":51,"component":55},"496053ae-7094-46d9-8736-6ed2385fb4ec",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"story","multilink","Familie, Singles oder Paare",{"id":50,"alt":51,"name":52,"focus":22,"title":22,"source":22,"filename":53,"copyright":22,"fieldtype":24,"meta_data":54,"is_external_url":26},188025819805683,"Lebensphase","raggruppa-517-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F8ed11baa28\u002Fraggruppa-517-7.png",{},"BlockCardLifestyle",{"_uid":57,"link":58,"text":59,"image":60,"title":62,"component":55},"05675aa7-10ff-4739-be27-e70bb3eab9d8",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Mittleres bis hohes Bildungsniveau",{"id":61,"alt":62,"name":63,"focus":22,"title":22,"source":22,"filename":64,"copyright":22,"fieldtype":24,"meta_data":65,"is_external_url":26},188025825953780,"Bildungsniveau","raggruppa-537-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fea411af704\u002Fraggruppa-537-7.png",{},{"_uid":67,"link":68,"text":69,"image":70,"title":72,"component":55},"eb39644b-0894-4cb6-a93c-76a95856e94e",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Mittleres bis hohes Einkommen",{"id":71,"alt":72,"name":73,"focus":22,"title":22,"source":22,"filename":74,"copyright":22,"fieldtype":24,"meta_data":75,"is_external_url":26},188025830545397,"Einkommen","raggruppa-529-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F3adda5852b\u002Fraggruppa-529-7.png",{},{"_uid":77,"link":78,"text":79,"image":80,"title":82,"component":55},"501c0000-37d0-479b-9239-34490c0e4dc8",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Agglomeration",{"id":81,"alt":82,"name":83,"focus":22,"title":22,"source":22,"filename":84,"copyright":22,"fieldtype":24,"meta_data":85,"is_external_url":26},188025835341814,"Wohnort","raggruppa-541-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fe1333f5906\u002Fraggruppa-541-7.png",{},{"_uid":87,"link":88,"text":89,"image":90,"title":92,"component":55},"31ab301d-534f-4df7-a883-936168866cfd",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Durchgrünt, familienfreundlich, nette Nachbarschaft, Erreichbarkeit zu Freizeit und kulturellem Angebot, Aussenräume wichtig",{"id":91,"alt":92,"name":93,"focus":22,"title":22,"source":22,"filename":94,"copyright":22,"fieldtype":24,"meta_data":95,"is_external_url":26},188025838757880,"Wohnmerkmale","uguaglianza.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fae59145c34\u002Fuguaglianza.png",{},{"_uid":97,"link":98,"text":99,"image":100,"title":102,"component":55},"1e1a3b79-b1f1-4d66-9e80-49e970cc6b79",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Motorisierter Individualverkehr, öffentlicher Verkehr",{"id":101,"alt":102,"name":103,"focus":22,"title":22,"source":22,"filename":104,"copyright":22,"fieldtype":24,"meta_data":105,"is_external_url":26},188025843107833,"Mobilität","raggruppa-545-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F9e0be91a80\u002Fraggruppa-545-7.png",{},{"_uid":107,"link":108,"text":109,"image":110,"title":112,"component":55},"9f55ec63-4959-411b-aa1e-7247af0d5885",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Gleichberechtigung, Flexibilität, Ehrgeiz, unkonventionelle Rollenbilder, unabhängig, diszipliniert, vorurteilslos, offen",{"id":111,"alt":112,"name":113,"focus":22,"title":22,"source":22,"filename":114,"copyright":22,"fieldtype":24,"meta_data":115,"is_external_url":26},188025847494650,"Werte","raggruppa-521-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F73e49669dd\u002Fraggruppa-521-7.png",{},{"_uid":117,"link":118,"text":119,"image":120,"title":122,"component":55},"298db0d8-0a50-4ce4-be59-a9bbebc13833",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"und kulturellem Angebot, Aussenräume wichtig Mobilität Motorisierter Individualverkehr, öffentlicher Verkehr Werte Gleichberechtigung, Flexibilität, Ehrgeiz, unkonventionelle Rollenbilder, unabhängig, diszipliniert, vorurteilslos, offen Freizeit Erlebnisse, Haushalt führen, Unternehmungen mit der Familie, grosser Freundeskreis, Freund*innen einladen, kochen, grillieren",{"id":121,"alt":122,"name":123,"focus":22,"title":22,"source":22,"filename":124,"copyright":22,"fieldtype":24,"meta_data":125,"is_external_url":26},188025852622843,"Freizeit","raggruppa-549-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F1dc18e735f\u002Fraggruppa-549-7.png",{},{"_uid":127,"link":128,"text":129,"image":130,"title":132,"component":55},"5d1f563f-b1de-49fa-aa8a-d2e1d01fad3f",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Gender Shift, New Work",{"id":131,"alt":132,"name":133,"focus":22,"title":22,"source":22,"filename":134,"copyright":22,"fieldtype":24,"meta_data":135,"is_external_url":26},188025857521660,"Megatrend","raggruppa-525-7.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F9de1ef7618\u002Fraggruppa-525-7.png",{},4,"CompositeSliderCards","lg","UtilityRendererSection","transparent",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":143},null,{},{"id":145,"_uid":146,"content":147,"padding":138,"component":139,"backgroundColor":180,"backgroundImage":181,"disablePaddingTop":26},"Beschreibung","c159f2b8-8cd3-42fb-9a98-d014101fa0e4",[148,155,169],{"_uid":149,"text":6,"htmlTag":150,"fontSize":150,"showLine":151,"component":152,"fontColor":153,"gridPosition":154,"allowHyphenation":26},"1ce69ca9-d817-484f-830d-61db129c7560","h2",true,"AtomTextHeading","var(--c-black--100)","left",{"_uid":156,"html":157,"fontSize":167,"component":168,"textColor":153,"gridPosition":154,"alignToHeading":26},"bb6dd157-edc7-4fd4-a09d-8dbc3bfa0b3d",{"type":158,"content":159},"doc",[160],{"type":161,"attrs":162,"content":163},"paragraph",{"textAlign":142},[164],{"text":165,"type":166},"Die Gender Balancers haben ein mittleres bis hohes Bildungsniveau bei leicht überdurchschnittlichem Einkommen. Sie übernehmen gerne die Verantwortung und arbeiten teilweise teilzeit. Zudem mögen sie flexible Arbeitsverhältnisse mit Kinderbetreuung am Arbeitsplatz. Mehrheitlich sind die Gender Balancers Familien, Paare oder Singles im Alter zwischen 25 und 50 Jahren. Sie bevorzugen die Agglomeration, mögen eine familienfreundliche und grüne Umgebung und schätzen einen guten und regen Kontakt zur Nachbarschaft. Sie suchen 3 bis 5 Zimmer zur Miete oder im Eigentum. Beim Ausbaustandard sind die Gender Balancers nicht besonders anspruchsvoll, dafür sind die Aussenräume und eine gute Erreichbarkeit zu Freizeit- und Kutlurangeboten von grosser Bedeutung.","text","p","AtomTextRichtext",{"_uid":170,"ctas":171,"component":179,"gridPosition":22},"74ee687b-fd94-4939-84fa-9b01a0ee7467",[172],{"_uid":173,"icon":174,"link":175,"text":176,"style":177,"component":178,"iconPosition":154},"f1fa7771-2c98-4d20-8cc4-2d618988bcb1","download","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F44a7486d5c\u002Fcsl_zielgruppen_vorschlag_genderbalancer_ck-1.pdf","PDF herunterladen","primary","BlockCtaButton","BlockListCtas","var(--c-grey--200)",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":182},{},{"id":184,"_uid":185,"content":186,"padding":138,"component":139,"backgroundColor":231,"backgroundImage":232,"disablePaddingTop":26},"Mood","5e636ab1-0ec7-4c95-b3f4-0fcca7bcaf53",[187],{"_uid":188,"images":189,"component":230},"54dd34a8-dfa9-45fa-879c-5174af9ce0fb",[190,195,200,205,210,215,220,225],{"id":191,"alt":6,"name":192,"focus":22,"title":22,"source":22,"filename":193,"copyright":22,"fieldtype":24,"meta_data":194,"is_external_url":26},187782527774092,"raggruppa-623-1-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F2a3f3b7cb8\u002Fraggruppa-623-1-1024x656.jpg",{},{"id":196,"alt":6,"name":197,"focus":22,"title":22,"source":22,"filename":198,"copyright":22,"fieldtype":24,"meta_data":199,"is_external_url":26},187782532328848,"raggruppa-558-6.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F224992689e\u002Fraggruppa-558-6.jpg",{},{"id":201,"alt":6,"name":202,"focus":22,"title":22,"source":22,"filename":203,"copyright":22,"fieldtype":24,"meta_data":204,"is_external_url":26},187782536609170,"raggruppa-564-6.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F0ac21fc6f6\u002Fraggruppa-564-6.jpg",{},{"id":206,"alt":6,"name":207,"focus":22,"title":22,"source":22,"filename":208,"copyright":22,"fieldtype":24,"meta_data":209,"is_external_url":26},187782541069716,"raggruppa-561-6-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fcb7e3ae89f\u002Fraggruppa-561-6-1024x656.jpg",{},{"id":211,"alt":6,"name":212,"focus":22,"title":22,"source":22,"filename":213,"copyright":22,"fieldtype":24,"meta_data":214,"is_external_url":26},187782545255832,"raggruppa-565-6-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F385c7ae227\u002Fraggruppa-565-6-1024x656.jpg",{},{"id":216,"alt":6,"name":217,"focus":22,"title":22,"source":22,"filename":218,"copyright":22,"fieldtype":24,"meta_data":219,"is_external_url":26},187782550986138,"raggruppa-566-6.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Ff94ac98153\u002Fraggruppa-566-6.jpg",{},{"id":221,"alt":6,"name":222,"focus":22,"title":22,"source":22,"filename":223,"copyright":22,"fieldtype":24,"meta_data":224,"is_external_url":26},187782554893725,"raggruppa-568-6.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fc1739ea847\u002Fraggruppa-568-6.jpg",{},{"id":226,"alt":6,"name":227,"focus":22,"title":22,"source":22,"filename":228,"copyright":22,"fieldtype":24,"meta_data":229,"is_external_url":26},187782559600030,"raggruppa-567-6-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F92ff153d07\u002Fraggruppa-567-6-1024x656.jpg",{},"BlockGridImages","rgba(219, 111, 177, 1)",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":233},{},{"id":235,"_uid":236,"content":237,"padding":138,"component":139,"backgroundColor":140,"backgroundImage":270,"disablePaddingTop":26},"Description","6125c434-53e3-4d55-978d-a83d757eed01",[238],{"_uid":239,"component":240,"direction":241,"globalPreset":22,"columnOneContent":242,"columnTwoContent":254,"columnDistribution":269},"d37b6acd-4c3b-48fd-8929-ef03787a499f","BlockBannerContent","default",[243],{"_uid":244,"lazy":151,"image":245,"component":250,"smartCrop":151,"aspectRatio":251,"mobileImage":252,"useDensities":26},"00cb4193-3cb3-489e-b3cd-be12104df832",{"id":246,"alt":6,"name":247,"focus":22,"title":22,"source":22,"filename":248,"copyright":22,"fieldtype":24,"meta_data":249,"is_external_url":26},188040231982081,"gender-quote.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F1059b72028\u002Fgender-quote.jpg",{},"BlockMediaImage","1:1",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":253},{},[255,264],{"_uid":256,"html":257,"fontSize":167,"component":168,"textColor":153,"gridPosition":154,"alignToHeading":26},"fe02b1c4-9344-44a7-a877-3dfdea3f3124",{"type":158,"content":258},[259],{"type":161,"attrs":260,"content":261},{"textAlign":142},[262],{"text":263,"type":166},"Je nach Wohnort sind die Gender Balancers mit dem motorisierten Individualverkehr, dem öffentlichen Verkehr oder gar Car-Sharing unterwegs. Familie, Selbstverwirklichung, Selbstständigkeit, Toleranz und Gleichberechtigung sind Werte, wofür diese Lifestylegruppe steht. Kaufentscheide werden gerne im Familienkreis getroffen. Die Freizeit wird überwiegend im Familien- oder Freundeskreis verbracht, bei welchen sie gemeinsame Aktivitäten wie Kochen oder Wandern schätzen. Gender Balancers sind an tiefgründigen Gesprächen interessiert, verfügen über einen ausgeprägten Gerechtigkeitssinn und sind vorurteilslos. Ein schönes Zuhause mit Wohlfühlcharakter ist ihnen sehr wichtig, denn sie verbringen viel Zeit mit der Führung des Haushalts und der Einrichtung des Zuhauses.",{"_uid":265,"ctas":266,"component":179,"gridPosition":22},"ac2e570b-6aeb-4ede-8272-c4727c3f04d7",[267],{"_uid":268,"icon":174,"link":175,"text":176,"style":177,"component":178,"iconPosition":154},"47d5afd9-08c6-4975-990f-891c11477394","1-1",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":271},{},{"id":273,"_uid":274,"content":275,"padding":241,"component":139,"backgroundColor":140,"backgroundImage":301,"disablePaddingTop":26},"Navigation","5cb42049-7a34-4745-be6b-78e1a29df267",[276],{"_uid":277,"folder":278,"component":300},"9cfe6ee4-0ca8-4a09-822c-1a211c25be8c",[279],{"name":280,"created_at":281,"published_at":282,"updated_at":283,"id":284,"uuid":285,"content":286,"slug":292,"full_slug":293,"sort_by_date":142,"position":294,"tag_list":295,"is_startpage":151,"parent_id":296,"meta_data":142,"group_id":297,"first_published_at":298,"release_id":142,"lang":241,"path":142,"alternates":299,"default_full_slug":142,"translated_slugs":142,"_stopResolving":151},"Lifestyle Gruppen","2026-06-15T11:42:24.097Z","2026-06-25T13:05:28.990Z","2026-06-25T13:05:29.011Z",187736654247234,"161c5d04-51be-4748-8342-f5ff3dd6d973",{"seo":287,"_uid":288,"hero":289,"component":290,"main_content":291,"hasContactForm":26,"disablePrerender":26},{},"4ec07051-ffc6-4dd5-a644-4a35ddb397d7",[],"PageDefault",[],"lifestyle-gruppen","lifestyle\u002Flifestyle-gruppen\u002F",-400,[],187736609830207,"8ae79cac-a801-481a-9aee-2195840c307f","2026-06-15T13:38:04.637Z",[],"BlockNavigationArrows",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":302},{},{"id":304,"alt":6,"name":305,"focus":22,"title":22,"source":22,"filename":306,"copyright":22,"fieldtype":24,"meta_data":307,"is_external_url":26},187782476954997,"gender-grid.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fe4be53611d\u002Fgender-grid.jpg",{},"gender-balancer","lifestyle\u002Flifestyle-gruppen\u002Fgender-balancer",-150,[],"4b8425b6-e377-4bbd-8de2-95a66e622d04","2026-06-15T12:29:09.711Z",[],1783350794,[317],{"name":280,"created_at":281,"published_at":282,"updated_at":283,"id":284,"uuid":285,"content":318,"slug":292,"full_slug":293,"sort_by_date":142,"position":294,"tag_list":322,"is_startpage":151,"parent_id":296,"meta_data":142,"group_id":297,"first_published_at":298,"release_id":142,"lang":241,"path":142,"alternates":323,"default_full_slug":142,"translated_slugs":142},{"seo":319,"_uid":288,"hero":320,"component":290,"main_content":321,"hasContactForm":26,"disablePrerender":26},{},[],[],[],[],[],{"age":326,"cache-control":327,"connection":328,"content-encoding":329,"content-type":330,"date":331,"etag":332,"referrer-policy":333,"sb-be-version":334,"server":335,"transfer-encoding":336,"vary":337,"via":338,"x-amz-cf-id":339,"x-amz-cf-pop":340,"x-cache":341,"x-content-type-options":342,"x-frame-options":343,"x-permitted-cross-domain-policies":344,"x-request-id":345,"x-runtime":346,"x-xss-protection":347},"3080","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 06 Jul 2026 15:15:57 GMT","W\u002F\"a45cf3a526b632b7ddad8e9a5592c391\"","strict-origin-when-cross-origin","5.910.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 cdde60990b0b117cb5626dabd6b537d2.cloudfront.net (CloudFront)","yqkBj9It6B6jmTM7CXrxJh01QzOz3bHdvLGc8RplRE79DeGQODOg8g==","IAD55-P6","Hit from cloudfront","nosniff","SAMEORIGIN","none","30ebec35-3f8e-4653-a87a-933d4532801e","0.030403","0",1783354037660]