[{"data":1,"prerenderedAt":348},["ShallowReactive",2],{"de-lifestyle\u002Flifestyle-gruppen\u002Findependent-youngster":3},{"data":4,"headers":325},{"story":5,"cv":315,"rels":316,"links":324},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":308,"full_slug":309,"sort_by_date":142,"position":310,"tag_list":311,"is_startpage":26,"parent_id":296,"meta_data":142,"group_id":312,"first_published_at":313,"release_id":142,"lang":241,"path":142,"alternates":314,"default_full_slug":142,"translated_slugs":142},"Independent Youngster","2026-06-15T12:13:05.722Z","2026-06-25T13:05:35.025Z","2026-06-25T13:05:35.046Z",187744197568872,"f0e87831-d161-4766-867e-7aea0efdfce0",{"seo":13,"_uid":14,"hero":15,"size":18,"color":29,"title":6,"component":30,"gameImage":31,"main_content":35,"hasContactForm":26,"thumbnailImage":303,"disablePrerender":26},{},"767dae4f-68cf-4655-9565-94a008831682",[16],{"_uid":17,"size":18,"image":19,"title":27,"pretitle":6,"component":28,"gradientColor":29,"allowHyphenation":26},"1fb3f5b7-8c6e-49ca-a0f0-c047d992ed9e","big",{"id":20,"alt":6,"name":21,"focus":22,"title":22,"source":22,"filename":23,"copyright":22,"fieldtype":24,"meta_data":25,"is_external_url":26},187782876753535,"independent-youngster-hero-scaled.jpg","","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F870e10aadc\u002Findependent-youngster-hero-scaled.jpg","asset",{},false,"«Für mich ist Glück die Freiheit tun zu können, was ich will und wovon ich träume. Ohne es mir wegnehmen zu lassen.»","BlockHeroSimple","rgba(160, 120, 81, 0.50)","PageLifestyle",{"id":32,"alt":22,"name":22,"focus":22,"title":22,"source":22,"filename":33,"copyright":22,"fieldtype":24,"meta_data":34,"is_external_url":26},186706809858393,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F424x427\u002Fec3b735372\u002Findependent-youngster-game.jpg",{},[36,144,183,234,272],{"id":37,"_uid":38,"content":39,"padding":138,"component":139,"backgroundColor":140,"backgroundImage":141,"disablePaddingTop":26},"Tags","429588ae-ed51-4eaf-9b91-3429a34c1917",[40],{"_uid":41,"cards":42,"columns":136,"component":137},"1b8059b7-9f72-4593-a60a-e9478d31f069",[43,56,66,76,86,96,106,116,126],{"_uid":44,"link":45,"text":48,"image":49,"title":51,"component":55},"704bc684-1be4-4e1f-8085-7f60a76824c5",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"story","multilink","Singles jeden Alters, keine Kinder, meist zwischen 20 und 35 Jahre alt",{"id":50,"alt":51,"name":52,"focus":22,"title":22,"source":22,"filename":53,"copyright":22,"fieldtype":24,"meta_data":54,"is_external_url":26},188026068310044,"Lebensphase","raggruppa-517-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F02e3da7352\u002Fraggruppa-517-11.png",{},"BlockCardLifestyle",{"_uid":57,"link":58,"text":59,"image":60,"title":62,"component":55},"43d82be3-57f0-478d-b7fa-b6c9952e9357",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Mittleres Bildungsniveau",{"id":61,"alt":62,"name":63,"focus":22,"title":22,"source":22,"filename":64,"copyright":22,"fieldtype":24,"meta_data":65,"is_external_url":26},188026075748381,"Bildungsniveau","raggruppa-537-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F47c0e74652\u002Fraggruppa-537-11.png",{},{"_uid":67,"link":68,"text":69,"image":70,"title":72,"component":55},"99a4c51a-1c81-47e9-b6cb-3501c42e730d",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Tiefes bis mittleres Einkommen",{"id":71,"alt":72,"name":73,"focus":22,"title":22,"source":22,"filename":74,"copyright":22,"fieldtype":24,"meta_data":75,"is_external_url":26},188026081536030,"Einkommen","raggruppa-529-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fbb12641777\u002Fraggruppa-529-11.png",{},{"_uid":77,"link":78,"text":79,"image":80,"title":82,"component":55},"9532d4e5-fc30-4603-8abf-6a5730fb2594",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Städte, Zentren, Urbane Gegenden",{"id":81,"alt":82,"name":83,"focus":22,"title":22,"source":22,"filename":84,"copyright":22,"fieldtype":24,"meta_data":85,"is_external_url":26},188026086795295,"Wohnort","raggruppa-541-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Ff9c6a89b2b\u002Fraggruppa-541-11.png",{},{"_uid":87,"link":88,"text":89,"image":90,"title":92,"component":55},"f71d1ba5-6c10-4654-a169-b87bcdf1132f",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Städtisch, anonym, Erreichbarkeit zu Freizeit\u002FErholung\u002FKultur, lebt oft alleine, 1 bis 3 Zimmer, mittlere Preissensitivität",{"id":91,"alt":92,"name":93,"focus":22,"title":22,"source":22,"filename":94,"copyright":22,"fieldtype":24,"meta_data":95,"is_external_url":26},188026092173344,"Wohnmerkmale","raggruppa-533-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F7dd52526ca\u002Fraggruppa-533-11.png",{},{"_uid":97,"link":98,"text":99,"image":100,"title":102,"component":55},"afc32dc0-b222-41fa-843e-f4188fae51bb",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Motorisierter Individualverkehr, Langsamverkehr, ÖV",{"id":101,"alt":102,"name":103,"focus":22,"title":22,"source":22,"filename":104,"copyright":22,"fieldtype":24,"meta_data":105,"is_external_url":26},188026097448993,"Mobilität","raggruppa-545-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F7c1242b14d\u002Fraggruppa-545-11.png",{},{"_uid":107,"link":108,"text":109,"image":110,"title":112,"component":55},"769904c9-5e34-4b06-a5a2-ee1d8e971a59",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Abwechslung, spontan, Selbstverwirklichung, Freiheit, Genuss, Affinität zur Digitalisierung, Unabhängigkeit, Ungebundenheit, Flexibilität",{"id":111,"alt":112,"name":113,"focus":22,"title":22,"source":22,"filename":114,"copyright":22,"fieldtype":24,"meta_data":115,"is_external_url":26},188026102999074,"Werte","raggruppa-521-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fbb99e4dd0f\u002Fraggruppa-521-11.png",{},{"_uid":117,"link":118,"text":119,"image":120,"title":122,"component":55},"bbd1a705-12bf-4ea5-a9df-d63ca37c4ff3",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"\u002FErholung\u002FKultur, lebt oft alleine, 1 bis 3 Zimmer, mittlere Preissensitivität Mobilität Motorisierter Individualverkehr, Langsamverkehr, ÖV Werte Abwechslung, spontan, Selbstverwirklichung, Freiheit, Genuss, Affinität zur Digitalisierung, Unabhängigkeit, Ungebundenheit, Flexibilität Freizeit Unterhaltung, Party, Bar, Restaurant, Abenteuerreisen",{"id":121,"alt":122,"name":123,"focus":22,"title":22,"source":22,"filename":124,"copyright":22,"fieldtype":24,"meta_data":125,"is_external_url":26},188026108258339,"Freizeit","raggruppa-549-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F0c5194af52\u002Fraggruppa-549-11.png",{},{"_uid":127,"link":128,"text":129,"image":130,"title":132,"component":55},"259a2757-9759-418d-ad7a-bd9eda94b199",{"id":22,"url":22,"linktype":46,"fieldtype":47,"cached_url":22},"Individualisierung, Urbanisierung",{"id":131,"alt":132,"name":133,"focus":22,"title":22,"source":22,"filename":134,"copyright":22,"fieldtype":24,"meta_data":135,"is_external_url":26},188026113697828,"Megatrend","raggruppa-525-11.png","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Faf63fc1983\u002Fraggruppa-525-11.png",{},4,"CompositeSliderCards","lg","UtilityRendererSection","transparent",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":143},null,{},{"id":145,"_uid":146,"content":147,"padding":138,"component":139,"backgroundColor":180,"backgroundImage":181,"disablePaddingTop":26},"Beschreibung","3a564b1d-fa33-4382-83c1-0d3686b1c231",[148,155,169],{"_uid":149,"text":6,"htmlTag":150,"fontSize":150,"showLine":151,"component":152,"fontColor":153,"gridPosition":154,"allowHyphenation":26},"9eab648e-a980-43a1-b758-88bb5eb129c5","h2",true,"AtomTextHeading","var(--c-black--100)","left",{"_uid":156,"html":157,"fontSize":167,"component":168,"textColor":153,"gridPosition":154,"alignToHeading":26},"ced9b1f9-fd02-4ca1-b9a1-c3e88786a444",{"type":158,"content":159},"doc",[160],{"type":161,"attrs":162,"content":163},"paragraph",{"textAlign":142},[164],{"text":165,"type":166},"Die Independent Youngsters haben ein mittleres Bildungsniveau und arbeiten in Teilzeitmodellen, sind Starter im Berufsleben oder Influencer auf Social Media. Ihr Einkommen liegt im unteren bis mittleren Bereich. Mehrheitlich sind die Independent Youngsters Singles ohne Kinder, und zwischen 20 und 35 Jahre alt. Sie leben bevorzugt in grösseren Städten und urbanen Zentren und präferieren Anonymität am Wohnort. Während der Ausbaustandard eine geringe Rolle bei der Wohnungssuche spielt, ist die Erreichbarkeit zu Freizeitaktivitäten und zum kulturellen Angebot von grosser Bedeutung. Diese Gruppe sucht bevorzugt 1-bis 3-Zimmer-Wohnungen zur Miete.","text","p","AtomTextRichtext",{"_uid":170,"ctas":171,"component":179,"gridPosition":22},"da7536df-8b77-4598-8c49-6bc8d9b7ae1d",[172],{"_uid":173,"icon":174,"link":175,"text":176,"style":177,"component":178,"iconPosition":154},"e88e51b0-6fd8-494b-95b2-3975c5e02da0","download","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fa2829a75d7\u002Fcsl_zielgruppen_vorschlag_independentyoungster_ck-1.pdf","PDF herunterladen","primary","BlockCtaButton","BlockListCtas","var(--c-grey--200)",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":182},{},{"id":184,"_uid":185,"content":186,"padding":138,"component":139,"backgroundColor":231,"backgroundImage":232,"disablePaddingTop":26},"Mood","f8a24a6b-d6be-4991-b10c-99c8ffddc95f",[187],{"_uid":188,"images":189,"component":230},"e2ecd432-11ff-4521-9a0e-880332367ffe",[190,195,200,205,210,215,220,225],{"id":191,"alt":6,"name":192,"focus":22,"title":22,"source":22,"filename":193,"copyright":22,"fieldtype":24,"meta_data":194,"is_external_url":26},187782881136261,"raggruppa-623-5-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F4fcd4bb181\u002Fraggruppa-623-5-1024x656.jpg",{},{"id":196,"alt":6,"name":197,"focus":22,"title":22,"source":22,"filename":198,"copyright":22,"fieldtype":24,"meta_data":199,"is_external_url":26},187782886026887,"raggruppa-558-10.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F34772cc76b\u002Fraggruppa-558-10.jpg",{},{"id":201,"alt":6,"name":202,"focus":22,"title":22,"source":22,"filename":203,"copyright":22,"fieldtype":24,"meta_data":204,"is_external_url":26},187782890323593,"raggruppa-564-10.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fca9edc53df\u002Fraggruppa-564-10.jpg",{},{"id":206,"alt":6,"name":207,"focus":22,"title":22,"source":22,"filename":208,"copyright":22,"fieldtype":24,"meta_data":209,"is_external_url":26},187782895197835,"raggruppa-561-10-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fd6750dae5b\u002Fraggruppa-561-10-1024x656.jpg",{},{"id":211,"alt":6,"name":212,"focus":22,"title":22,"source":22,"filename":213,"copyright":22,"fieldtype":24,"meta_data":214,"is_external_url":26},187782899785359,"raggruppa-565-10-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fe1a6f81d1b\u002Fraggruppa-565-10-1024x656.jpg",{},{"id":216,"alt":6,"name":217,"focus":22,"title":22,"source":22,"filename":218,"copyright":22,"fieldtype":24,"meta_data":219,"is_external_url":26},187782904938128,"raggruppa-566-10.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F5b7f48f61f\u002Fraggruppa-566-10.jpg",{},{"id":221,"alt":6,"name":222,"focus":22,"title":22,"source":22,"filename":223,"copyright":22,"fieldtype":24,"meta_data":224,"is_external_url":26},187782908497554,"raggruppa-568-10.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fcccab4a7e3\u002Fraggruppa-568-10.jpg",{},{"id":226,"alt":6,"name":227,"focus":22,"title":22,"source":22,"filename":228,"copyright":22,"fieldtype":24,"meta_data":229,"is_external_url":26},187782913265300,"raggruppa-567-10-1024x656.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002F7292e8d1ee\u002Fraggruppa-567-10-1024x656.jpg",{},"BlockGridImages","rgba(160, 120, 81, 1)",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":233},{},{"id":235,"_uid":236,"content":237,"padding":138,"component":139,"backgroundColor":140,"backgroundImage":270,"disablePaddingTop":26},"Description","af06ed7e-3d0d-4447-a0ac-b7357a3e9a14",[238],{"_uid":239,"component":240,"direction":241,"globalPreset":22,"columnOneContent":242,"columnTwoContent":254,"columnDistribution":269},"7025217f-2a70-40f6-8298-da65d39114a6","BlockBannerContent","default",[243],{"_uid":244,"lazy":151,"image":245,"component":250,"smartCrop":151,"aspectRatio":251,"mobileImage":252,"useDensities":26},"11e0ecd7-a253-4545-a907-8d686baf2b97",{"id":246,"alt":6,"name":247,"focus":22,"title":22,"source":22,"filename":248,"copyright":22,"fieldtype":24,"meta_data":249,"is_external_url":26},188017689797972,"independent-young-quote.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Fca88023222\u002Findependent-young-quote.jpg",{},"BlockMediaImage","1:1",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":253},{},[255,264],{"_uid":256,"html":257,"fontSize":167,"component":168,"textColor":153,"gridPosition":154,"alignToHeading":26},"42820840-6d44-46b5-81b6-8a7de09e76b6",{"type":158,"content":258},[259],{"type":161,"attrs":260,"content":261},{"textAlign":142},[262],{"text":263,"type":166},"Die Independent Youngsters sind mehrheitlich mit dem Motorrad, Fahrrad oder den öffentlichen Verkehrsmitteln unterwegs. Sie geniessen das Leben und gönnen sich auch gerne etwas. Ihre Werte sind geprägt von Unabhängigkeit, Freiheit, Spontanität, Risikobereitschaft und Selbstverwirklichung. Die Independent Youngsters suchen stetig Unterhaltung und Abenteuer zu Hause wie auch auf Reisen. Sie sind oft bei Grossevents, in Bars und Clubs und einfacheren Restaurants anzutreffen, gerne auch mit Freund*innen zusammen. Sie sind digital sehr affin und investieren viel Zeit in Social Media, wo sie ihre Erlebnisse mit ihrer Community teilen und mit ihnen interagieren.",{"_uid":265,"ctas":266,"component":179,"gridPosition":22},"7a3b35e2-3452-4b10-a4fb-a79eda6f52b6",[267],{"_uid":268,"icon":174,"link":175,"text":176,"style":177,"component":178,"iconPosition":154},"79d9cccb-c464-4a26-8be7-93ae2a0358b6","1-1",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":271},{},{"id":273,"_uid":274,"content":275,"padding":241,"component":139,"backgroundColor":140,"backgroundImage":301,"disablePaddingTop":26},"Navigation","29151fc4-9c55-4efb-9dcf-989ba54fa0a7",[276],{"_uid":277,"folder":278,"component":300},"97fce386-cbeb-4d93-a69b-2c01f98b2771",[279],{"name":280,"created_at":281,"published_at":282,"updated_at":283,"id":284,"uuid":285,"content":286,"slug":292,"full_slug":293,"sort_by_date":142,"position":294,"tag_list":295,"is_startpage":151,"parent_id":296,"meta_data":142,"group_id":297,"first_published_at":298,"release_id":142,"lang":241,"path":142,"alternates":299,"default_full_slug":142,"translated_slugs":142,"_stopResolving":151},"Lifestyle Gruppen","2026-06-15T11:42:24.097Z","2026-06-25T13:05:28.990Z","2026-06-25T13:05:29.011Z",187736654247234,"161c5d04-51be-4748-8342-f5ff3dd6d973",{"seo":287,"_uid":288,"hero":289,"component":290,"main_content":291,"hasContactForm":26,"disablePrerender":26},{},"4ec07051-ffc6-4dd5-a644-4a35ddb397d7",[],"PageDefault",[],"lifestyle-gruppen","lifestyle\u002Flifestyle-gruppen\u002F",-400,[],187736609830207,"8ae79cac-a801-481a-9aee-2195840c307f","2026-06-15T13:38:04.637Z",[],"BlockNavigationArrows",{"id":142,"alt":142,"name":22,"focus":142,"title":142,"source":142,"filename":22,"copyright":142,"fieldtype":24,"meta_data":302},{},{"id":304,"alt":6,"name":305,"focus":22,"title":22,"source":22,"filename":306,"copyright":22,"fieldtype":24,"meta_data":307,"is_external_url":26},187782845619828,"independent-youngster.jpg","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F291528765945912\u002Ff42a99fa23\u002Findependent-youngster.jpg",{},"independent-youngster","lifestyle\u002Flifestyle-gruppen\u002Findependent-youngster",-230,[],"e9eaf8b9-6eaa-4895-a218-46888b6d2107","2026-06-15T12:27:52.890Z",[],1783350794,[317],{"name":280,"created_at":281,"published_at":282,"updated_at":283,"id":284,"uuid":285,"content":318,"slug":292,"full_slug":293,"sort_by_date":142,"position":294,"tag_list":322,"is_startpage":151,"parent_id":296,"meta_data":142,"group_id":297,"first_published_at":298,"release_id":142,"lang":241,"path":142,"alternates":323,"default_full_slug":142,"translated_slugs":142},{"seo":319,"_uid":288,"hero":320,"component":290,"main_content":321,"hasContactForm":26,"disablePrerender":26},{},[],[],[],[],[],{"age":326,"cache-control":327,"connection":328,"content-encoding":329,"content-type":330,"date":331,"etag":332,"referrer-policy":333,"sb-be-version":334,"server":335,"transfer-encoding":336,"vary":337,"via":338,"x-amz-cf-id":339,"x-amz-cf-pop":340,"x-cache":341,"x-content-type-options":342,"x-frame-options":343,"x-permitted-cross-domain-policies":344,"x-request-id":345,"x-runtime":346,"x-xss-protection":347},"3081","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 06 Jul 2026 15:15:56 GMT","W\u002F\"7a6f1ffd8c5c08658ec2af1897557d16\"","strict-origin-when-cross-origin","5.910.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 bc75f10f1201e895c01d2435d88b6274.cloudfront.net (CloudFront)","ee7nD4KHRQAmaQgVuTz0Pf7iVm61dQWA7nplWPxSN2wrc_3v3EZ9fQ==","IAD55-P6","Hit from cloudfront","nosniff","SAMEORIGIN","none","584076bc-2f15-46da-b1f9-752d48a9d4f8","0.029212","0",1783354036893]